Social Media & Digital Marketing Ideas for Small Business 2019
If your budget is thin but you need to generate sales or leads, No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget.
Here are some of the Best Digital Marketing Ideas And Strategies To Grow Your Business
Do some local search marketing.
Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. Over 20% of searches have local keywords and even more searches have local intent. This is roughly 3 billion Google Search Queries every month that contained local terms.
Nothing rivals a solid local search marketing strategy for small businesses. Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches.
Optimize your website for humans and search engines. Having a great looking website is all well and good. Creating useful, compelling, actionable content is all well and good too.
Digital Marketing Idea: Start blogging
Oh no, not the blogging thing… I hear you say. Blogging has been around for some time now. Almost every internet based business manages a blog of some type. Blog marketing is the process of reaching your home business’ target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access.
As a marketing strategy blogging is ideal for marketing since it provides new content to draw people back, and offer a way for consumers and businesses to interact.
Digital Marketing Idea: Guest blogging
Guest blogging is nothing new, and only a few years ago it was considered as being a very powerful link building and traffic generation strategy. It starts with positioning yourself as an authority and well-known name in the industry, Getting exposure (traffic) back to your website and building backlinks to your website.
Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content including video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself.
Digital Marketing Idea: Create Instructional Videos
In 2017, the world will watch almost five billion YouTube videos every day. On Facebook, users will get through an astonishing 100 million hours of video footage daily. So the idea is to get your videos made and in front of your customers. Do not worry, we can not all be Tarantino. If you look you will see there is an abundance of ideas and help out there that shows you how to create videos that thrive on Social Media & YouTube, its very easy to learn. Creating Instructional videos for online marketing can help promote your business with engaging video content to help your products and prompts action. Adding instructional video to your campaigns and engagement efforts is one of the most powerful and effective ways to generate more attention and reach your audience.
Digital Marketing Idea: Social Networker
Get your business in front of your clients and get ready to be social, create business accounts and participate in the big social media sites – Facebook, Pinterest, Twitter, LinkedIn, Google+, and Instagram if your business is image-oriented.
Find out what your customers want, People on social media discuss everything from their weekend plans to the latest products they bought. Great digital marketing ideas will tap into this potential. It can be an excellent way to pick up on trends and interests of your customers. Look for trending topics related to your business.
Digital Marketing Idea: Build your Online Reputation
Reputation management isn’t just for the biggest brands. Small businesses need to know what their customers are saying about them too. look at setting up a Google alert for your business so you know when new articles that mention your business are posted. Noe Google has added a messenger service to their Google My Business app. this means that your customers can contact and message directly.
Building your reputation you should also be aware of the reasons customers complain about businesses so that you can try and protect your business from public backlash.
Digital Marketing Idea: Facebook ads
Everyone knows that facebook has half of the world online, so why not try and reach them with adverts. Are you ready to put your small business in front of more customers? Facebook ads are where it’s at and could help your business reach potential clients that you have missed out on. Facebook has many ad types that can be used to help you build more local awareness, drive to targeted landing pages and even get you more followers.
Social network advertising, also social media targeting, there are major benefits with this type of advertising, advertisers can take advantage of the users’ demographic information and target their ads appropriately.
Digital Marketing Idea: Free Product Samples
Business owners should never be against providing a free sample or trial of their products and services. Free samples allow you to demonstrate the quality of your product, while at the same time building good will with people.
When people receive something for free from you, they’re more likely to feel like they should try to make it up to you somehow – For example, by buying your products. Be Smart and Try to Give Away Something That Becomes a Part of Their Daily Life
These are some pretty great small business marketing ideas, don’t you think? Im sure that if you use them in a smart and effective way they could increase sales and get your business seen by a wider audience. Got any of your own to add? Or do these smart social marketing strategies spark ideas for you and your small business!