Social Media Marketing Strategy Ideas 2018 / 2019
Social media marketing strategy ideas – Social Media platforms are transforming rapidly and keeping up with this growing pace you need to have innovative and excellent social media content plan to engage with your followers. It’s important to provide interesting and value-added contents to your customers so that the audience get excited to share them and engage with you instantly. Undoubtedly AI is going to touch everything we do, We need to begin considering that form of innovation on our jobs and in our companies, but the social media giants are in control and Facebook and Google are who decide what we see and hear based on our history of stored preferences.
Businesses understand that they’re now playing the role of navigator, guiding people to their products and letting them decide whether or not it’s right for them. Through social media, businesses can connect with their customers quickly and personally to help generate more revenue while rebuilding trust by becoming more transparent.
Social Media Content Ideas
We will look at the upcoming trends in social media marketing and what social networks are taking over in 2019. We will look at the best and the most intriguing social media content strategy ideas that will help you control and make waves in your marketing strategies.
- Efficiency – Share tips that will help your clients be more efficient.
- Save Money – Sharing tips that will help your clients save money.
- Problem Solving – Share tips that will help your clients increase productivity.
Here are some great ways to increase and help your social marketing ideas.
Find a trending hashtag – Be creative and take advantage of trending topics and hashtags to grow your audience.
Funny or viral video – Jump on YouTube and see what videos are trending. Make sure to include a teaser in your description that entices your audience to watch the video
Favorite social tool – Is there a tool or resource you can’t live without to do your job or run your business? Share it with your audience! Don’t forget to check if you can earn some affiliate cash by sharing that tool.
Short, Inspirational Content – Did you know that inspirational content is the most engaged with content on any social platform, “straight to the point and inspirational” was the #1 most engaging type of content shared.
Breaking news – If you want to increase engagement and shares while also boosting your credibility in your industry, stay on top of breaking news.
Create your own Images / Info graphic images – Original images from your business, custom graphics and infographics are the #1 most engaging type of visual content you can post on social media.
User-Generated Content – Use your own hashtags for your business and/or products? If you do, you can easily track photos and posts shared by your fans and followers.
Open-Ended Questions – Social media engagement tends to have a circular effect: the more comments you get the more your post gets seen, and then it gets more comments, and gets seen by even more people.
Funny Images – Humor is always a good choice for getting engagement, and funny image quotes are no exception.
Marketing your business on social media works for one very good reason: everyone is there. But ‘everyone’ includes a lot of other marketers, which means the people you want to reach are already getting inundated with ads from competitors. Social media in 2018 / 2019 is all about news—because for every platform, there’s an emerging trend you can leverage to get seen and engage your followers.
To reach your desired fans, you must create unique designs that match their interests. original, branded, niched images, The images that get views and engagement tend to be a lot more personal.
Social Media Video Marketing continues to thrive
We have spoken about it many times and its here to stay for 2018 / 2019 and comes as no surprise that this continues to be a popular trend in 2018. In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 / 2019 social media marketing strategy ideas.
Facebook has the largest audience of any social network, with more than 2.07 billion monthly active users. That’s more than one-third of the world’s population, and a whole lot of those people are watching video. Around 100 million hours of video are watched every day on Facebook.
YouTube has tremendous reach, but finding people with so many other videos vying for eyeballs is the tricky part. Yet, marketers find overwhelming success on YouTube.
Instagram stats on the network are impressive. There are 800 million monthly actives, 500 million daily actives and 250 million daily stories actives, according to Instagram company data. Marketers are loving it, too.
The Chat Bots, Rise of the Chatbots..
Internet chatbots have been around for a long time. They go all the way back to the days of instant messenger. But like everything else, they are evolving. Now chatbots are being integrated with social media platforms. Businesses are using chatbots to communicate with their customers on social media. This trend is growing at a rapid rate.
Bots are used around the web, on websites, social media, and in messaging apps. Facebook messenger has a whole host of bots, developed specifically for the platform. These bots are designed to increase platform functionality and help users do specific things without ever exiting their favorite app.
Social Listening Tools
Social listening? It’s the practice of tracking your conversations that revolve around specific phrases, words or brands. Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences. It’s certainly much more than just seeing who’s commenting on your new Instagram post. Social listening tools allow brands to analyze and reflect on their audiences actions and help with social media marketing strategy ideas.
these listening tools help brand give better customer service, more engaging content to its users, evolve marketing campaigns to offer clients and users a better experience. The use of social listening tools is one trend that could push your brand in the right direction.
Pinterest Social Media Gem
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again, Pinterest Social Media platform pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%.
One of the best social media marketing strategy platforms Pinterest now has more than 200 million monthly active users and 50% of them originate from the U.S. There are also more than 50 billion Pins, and a billion Pinterest boards, while users conduct more than two billion searches in the app every month. A massive 87% of Pinterest users say that they’ve purchased a product or service because of the app, and 66% of all pins are related to some type of brand or product.
Combine those stats together and its plain to see, there’s a lot of potential in those Pins. Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing. The real strength of Pinterest is the integrated features of their business accounts, with Pinterest for Business accounts, you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.