The future Social Media / Digital Marketing Trends in 2019

2019 social media trends – improving and building off of 2017’s social media. Social media video content still on the up, and also influencer marketing still leading the way. 2018 is almost half way through, you may find yourself wondering: “what are the new social media / digital marketing trends that will be taking us into 2019 and what is in store for us and how it will influence the the online marketers?”


Here are a selection of Social Media Marketing Trends and Digital Marketing tactics that have been thrown about in several of the main blogging sites for the upcoming New Year.

So lets take a look at how the social media – digital marketing strategy landscape may look in just a few months.

Internet Will undoubtedly be even with Television.

Streaming television is rising so fast that it will make us wonder in a few years, what the hell were we doing buying televisions. Research shows that internet will catch up to television in 2019 in terms of hours watched. the internet has proven to be a most disruptive development, looming menacingly over their profit stream. The internet is changing the TV business forever. Remember back to the Big wooden boxes in the corner of your living room.. now we look to small mobile adaptable projectors to fill the whole room and not just the small space in the corner..
Today, viewers can watch football, drama, news and the latest cat video at will, sometimes simultaneously with their tablet or smartphones.

The deep integration of Social media into all services.

You are already able to connect with any service online just by pressing the connect to us with Buttons. The buttons allow the social media giants to connect with all services directly and keep an insight into your behaviours outside of the social posting circles.

This trend is not only set to continue but will increase exponentially and for social platforms to become even more integrated with other services. 90% of apps may start to share all your user data from with their audiences and create a more seamless experience across third-party apps. This is the plan from the start to control all your devices and eat up all the information you provide the social media giants to allow them to expand whilst offering complete and better services.

The Live video and Social Video Story option is on the increase.

As we are all aware that up to date information retrieval scenario from the movie brazil and 1984 was science fiction that has turned into fact. YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018 and the future for digital sharing and story telling of your life and movements will increase into 2019 and beyond.

Social Media Video Marketing – To watch out for in 2019, Geo-located video discovery and sharing, Storytelling in micro-moments and the most recent and social moving of them all is Vertical video which is on the rise

81% of internet and mobile audiences watched more live video in 2016 than in 2015. Breaking news makes up 56% of most-watched live content. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. 87% of audiences, who would prefer to watch online vs. on traditional television.

By 2019, video will make up an astounding 80 percent of all internet traffic and, not surprisingly, two out of three marketers expect video to make up the majority of their content in the near future.

With the increase of video the trend continues to grow with Video Ads with over 65% of ad impressions on Instagram were the result of video content. Social media marketers are aware and should consider adding video adverts for their 2019 social media strategy.

Chatbots are the normal thing and getting smarter

If you’ve ever used a customer support live chat service, you’ve probably experienced that vague, sneaking suspicion that the person you’re chatting with might actually be a robot. Today, chatbots are used most commonly in the customer service space, assuming roles traditionally performed by living, breathing human


if you’re wondering today whether or not your business should create a bot, you’re asking the wrong question.

A chatbot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. Chatbots to continue growing in 2019 and likely to become more user friendly in the eyes of online users.

Love them or hate them, chatbots are here to stay. By 2019 we expect chatbots to be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room.

What trends do you think will dominate 2019?